• November 19, 2012

Transactional SMS – delivering information on time

With changing times, the definition and ways of SMS promotion have undergone a drastic transformation. And a part of this transformation is the rising importance of transactional sms. Big Companies, industries and marketing people are now not just restricted to sending normal promotional messages when it comes to marketing their products. Taking into account ‘n’ number of benefits constituting delivery of alerts and information, they have switched to transactional messages as a means of promotion.

Although there are numerous benefits of sending transactional SMS, a few major ones are listed below:
1. Prompt delivery of information

The biggest benefit of using transactional SMSs as a means of promotion is that quality information can be delivered promptly to the customers without any sort of delay. This comes handy especially when urgent immediate information needs to be sent to the customers.

2. Useful for industries for sending alerts

A wide range of industries can use transactional SMS for their benefit. For example, railways can send PNR status messages to people, Ecommerce website can send message based response to the Ecommerce transactions, Banks can send urgent notifications to their customers, SMS in educational institutions can be used to send immediate alerts to parents and students.

3. Ability to send SMS 24×7

One of the major benefits constituting transactional SMS is that they can be sent anytime, anywhere. There is no time restriction on these messages as a result of which users get notified about every single alert and information on time.

4. Reach out to DND service listed customers

With transactional messages even DND (Do Not Disturb) service listed customers can be reached out and sent timely information.

5. Template based SMS

Since transactional messages are template based, numerous templates can be created. The sender only needs to get approval of the SMS provider, subsequent to which he is all set to deliver informative messages to a large set of audience.

Sending bulk transactional messages with the user friendly panel of MSG 91 is simple, convenient and easy to use. And with our transactional SMS API; integration into the existing system software has become lot more simpler.

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